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Jose Celorio
Jose Celorio

What good looks like GTM and RevOps, from 50,000+ hours inside Google, Mastercard & Deloitte

Stop Being a Solution in Search of a Problem

Sep 10, 2026

•

3 min read

Stop Being a Solution in Search of a Problem

What to consider before you chase a new vertical

Jose Celorio
Jose Celorio
Did you start Annual Planning already?

Aug 21, 2026

•

3 min read

Did you start Annual Planning already?

Here's where to find growth without adding headcount

Jose Celorio
Jose Celorio
This Advice Wasn't Written For You

Aug 7, 2026

•

4 min read

This Advice Wasn't Written For You

14 operators, no legacy constraints. Here's what's worth stealing.

Jose Celorio
Jose Celorio
Rain Doesn't Fix a Leaky Bucket

Jul 21, 2026

•

3 min read

Rain Doesn't Fix a Leaky Bucket

How well are you managing leads?

Jose Celorio
Jose Celorio
What Satya Nadella Got Me Thinking About

Jun 26, 2026

•

2 min read

What Satya Nadella Got Me Thinking About

GTM Reloaded: Reload Your GTM in 5 Minutes Frameworks, playbooks & case studies. Distilled from 50,000+ hours inside Google, Mastercard & Deloitte.

Jose Celorio
Jose Celorio
The 36-Frame Revenue Team

Jun 12, 2026

•

3 min read

The 36-Frame Revenue Team

GTM Reloaded: Reload Your GTM in 5 Minutes Frameworks, playbooks & case studies. Distilled from 50,000+ hours inside Google, Mastercard & Deloitte.

Jose Celorio
Jose Celorio
The Quarter That Looked Fine Until It Wasn't

May 26, 2026

•

3 min read

The Quarter That Looked Fine Until It Wasn't

$4M forecasted. $1.8M closed. Nobody lied. Here's what went wrong.

Jose Celorio
Jose Celorio
3 GTM Fundamentals, With or Without AI

May 7, 2026

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4 min read

3 GTM Fundamentals, With or Without AI

What are the GTM fundamentals that actually matter?

Jose Celorio
Jose Celorio
GTM Reloaded — Glossary of Terms

Apr 27, 2026

•

20 min read

GTM Reloaded — Glossary of Terms

Definitions distilled for busy revenue leaders. Every term is contextualized for two audiences: large, established organizations with dedicated GTM functions, and smaller companies (sub-$50M) where one person often owns everything.

Jose Celorio
Jose Celorio
Origin Story: Why "Reloaded" — And What Comes Next

Apr 16, 2026

•

4 min read

Origin Story: Why "Reloaded" — And What Comes Next

GTM Reloaded: Reload Your GTM in 5 Minutes. Distilled from 50,000+ hours inside Google, Mastercard & Deloitte.

Jose Celorio
Jose Celorio

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